Emerging technologies often have an acronym corresponding to it, and virtual reality (VR), augmented reality (AR),

hybrid reality (MR) and extended reality (XR) are no exception. The next task is to clarify the real meaning behind these abbreviations.

Virtual reality (VR)

Virtual reality (VR) is a kind of immersive experience, also known as computer simulation reality. Specifically, it refers to a technology that generates sound, image and other media that human body can feel through headsets, through which a virtual world can be copied or created. Virtual reality can make users completely immersed in the virtual world. The real VR environment should involve all five senses (taste, vision, smell, touch and sound), but it is very difficult to realize it perfectly.

It can be said that VR is a popular technology now. In addition, after years of exploration in the game industry, this technology can be applied to more practical fields. For VR technology and its development, the market is optimistic.

Augmented reality (AR)

Augmented reality (AR) refers to a real-time, direct or indirect view of the physical reality environment, in which the elements in the view are enhanced (or supplemented) by computer-generated sensory inputs (such as sound, video, graphics or GPS data). Because AR is based on the real world (and stronger than the real world), it offers great possibilities. Reality based AR uses some devices to enhance reality. Mobile phones and tablets are the most popular ar devices at present. Through the device camera, applications import (virtual) digital content into the real environment. At the same time, popular ar devices also include headwear devices. Popular AR applications such as “Pokemon go” and “ar bitmojis” of snapchat.

Mixed reality (MR)

Hybrid reality (MR), also known as hybrid reality, is a new visual environment created by the integration of real and virtual worlds. In this environment, real entities and data entities coexist and interact in real time. In other words, the “image” is put into the real space, and these “images” can interact with the familiar objects to a certain extent. The key feature of MR is that synthetic objects and real objects can interact in real time.

Extended reality (XR)

Expanded reality (XR) is a term that few people know so far. Extended reality refers to a real and virtual combination of human-computer interaction environment generated by computer technology and wearable devices. Augmented reality includes augmented reality (AR), virtual reality (VR), hybrid reality (MR) and other forms. In other words, to avoid conceptual confusion, XR is actually a general term, including AR, VR and Mr. XR is divided into many levels, from the virtual world with limited sensor input to the fully immersive virtual world.

And the below is picture of XR, “Cloud” technologies such as XR realize cross space interaction.

We are a Commerical Led Display Solution Provider which focus on oversea market especially Europe and America.

The company was founded in 2014 and located in Shenzhen, China. We devoted ourselves to design and manufacture led display for commercial field such as Chain store, shopping mall, theater, museum, exhibition wall, immersive experience hall, hotel, transport hub, and meeting room etc. Meanwhile, we have a lot of experience to do ODM and OEM according to the requirement.

100% of iDisplay screens were exported to oversea market while 90% were shipped to Europe

iDisplay’s product are mainly designed for retail application, the regular product are

including outdoor standee OOHposter, Outdoor front service light weight screen OOHmedia, outdoor traffic sign VMS, indoor standee iPoster, indoor fixed screen Gshelf, conference screen iConference etc.

Related articles