The LED screens in the cruise ship atrium and cruise ship poolside theater have strong targeting and attention grabbing features. They complement the beautification of the cruise center, layout of shops, and links to the restaurant area, and even become a landscape of the cruise center.
Cruise Ship Show LED Screen
Cruise entertainment has evolved from simple fitness facilities, swimming pools, and sunbathing to the flourishing of major cruise companies in terms of entertainment today. European and American cruise passengers are very enthusiastic about Broadway and Las Vegas style performances, and they are still the finale of every night at the Grand Theater.
During the European Renaissance, people made efforts to use various mechanisms to transform static opera scenes and scenes. This was broken by the later Swiss stage artist Adolphe Appia’s concept of three-dimensional space. Czech theater master Josef Svoboda once proposed “using light and projection instead of paint to paint scenes” Now, we have replaced the ‘paint painted scenery’ with LED displays. LED videos themselves are a form of performance that can be associated with actors’ activities, greatly enriching the performance effect.
From the perspective of stage art theory, LED display screens, as a new means, have not subverted the essence of stage art, that is, the stage is a continuous whole of time and space that combines three-dimensional spatial modeling and four-dimensional time transformation. Because the biggest difference between stage art and other visual arts is that it belongs to human performance and must provide actors with a space and time process that is in line with their activities, where space is the core of stage design. As the stage art theorist Mr. Hu Miaosheng said, “The space around the actors is defined as the stage scenery, so the actors’ actions and the spatial rhythm specified by the scenery are complementary.
The LED display screen serves as the stage background for Cruise ship show, realizing the transformation of light and shadow and enhancing the atmosphere of the performance. Its flexible and varied images are integrated with the program, bringing a different visual effect to the audience.
Due to the fact that in traditional stage performances, the actors are moving and the background is static, such a static and dynamic performance brings an intuitive feeling to the audience, while the background cannot bring aesthetic enjoyment to the audience.
But with the application of LED display screens, the images it creates are delicate and realistic, more impactful than the actual scenery. By playing images that match the program and matching them with corresponding music, the atmosphere of the scene is enhanced. This will allow the audience to have more sensory experiences outside of the performance, thereby affecting their psychological changes and giving them a sense of immersion. The distance between the audience and actors is closer, achieving deeper communication.
Cruise Ship Poolside Theater
A large LED display screen, typically ranging from 250 to 350 square feet (33 m2), is featured as a poolside theater on most cruise ships. A powerful sound system, with an output of 50,000-80,000 watts, complements the theater’s audiovisual experience. Positioned facing the main swimming pool, the theater serves multiple purposes including showcasing news, sports events, concerts, and movies.
The first poolside theater was unveiled in 2004 aboard the Caribbean Princess by Princess Cruises. Dubbed “Movies Under The Stars” by the company, the theater is functional throughout the day. In the evenings, weather permitting, passengers can cover their deck chairs with cushions and blankets while enjoying complimentary popcorn during outdoor movie screenings. Besides, the “Movies Under The Stars” moniker is also used for cable television service in staterooms at night.
Carnival Cruise Lines followed suit in 2005 with the Carnival Liberty becoming its first ship to feature a poolside theater, named “Carnival’s Seaside Theater.” Since then, every new Carnival cruise ship has been equipped with the “Carnival Seaside Theater.” Disney Cruise Lines introduced its poolside theater on two refurbished older vessels in 2005 and 2006, while Costa Cruises added them to its Concordia-class fleet. Royal Caribbean International’s Oasis class debuted outdoor movie screens as part of the “Aquatheater,” and they have since implemented the “Royal Advantage” revitalization program, which now includes poolside screens on most of their fleets.
Challenges of Cruise Ship Poolside Theater
A. Weather Conditions
B. Noise Pollution
C. Safety Concerns
D. Technical Difficulties
Cruise Center Featured LED Advertising Screen
What are the specific advantages and characteristics of the characteristic LED advertising screen in the cruise center?
1. Strong visual impact, improving the visibility of all passengers.
LED display screens have the characteristics of large size, dynamic and integrated sound and picture, which can comprehensively touch the audience’s senses and effectively convey information to guide consumption. The audience is facing a vast array of advertisements, and due to the limited memory space and infinite information dissemination, LED display screen attention has gradually become a scarce resource. Therefore, attention economy has become the biggest test of advertising effectiveness.
2. Flexibility in design and customization, high coverage.
The LED display screens in cruise centers are generally installed in the atrium of cruise centers with high pedestrian flow density, and can be bent and customized according to on-site installation conditions. Through frequent communication with consumers, stimulate their strong desire to purchase and invest.
3. Low audience aversion rate.
The LED advertisement in the cruise center can broadcast programs to a wider audience in a real and timely manner through live streaming technology. Its content includes special topics, columns, variety shows, animations, radio dramas, TV dramas, etc. It is rich in content and avoids the contact barriers caused by the conscious avoidance of advertising audiences. Research shows that the disgust rate of LED display screen advertisements in cruise centers is much lower than that of television advertisements.
4. Upgrade the cruise center to display high-quality graphics, videos, and animations.
Using LED advertising to publish some government information and cruise promotional videos can not only beautify the city image, but also improve the level and taste of cruise centers. LED display screens are now widely used in sports venues, conference centers, advertisements, transportation, etc. They can indirectly reflect the economy, culture, and social life of a city.