Immersive engineering is the ultimate technology that creates a new reality or extends a new one by leveraging the 360 paradigms. It means that users can look in any direction and enjoy the content. On the other hand, it’s been closely knitted to virtual production since it creates content that helps users shut off from the outside world and fully surround the content.
To illustrate, it teaches a specialized technology with which the user consumes the content and becomes their ultimate reality. In simpler words, it allows users to experience the content as if it was real. So, if you want to learn more details about the combination of immersive engineering and virtual production, we have lots of information packed in this article.
The Popularity of Virtual Production & Its Association with Immersive Engineering
Virtual production is defined as the inculcation of technology and VFX throughout the lifecycle of production – it’s not exactly new or revolutionary content, but the adoption has surely increased. In fact, with the onset of the COVID-19 pandemic, virtual reality has surely created a new avenue for producers and filmmakers. As we talk about its association with immersive engineering – virtual reality is another form of immersive technology.
However, to accomplish the right curation of immersive engineering in production, the LED walls are critical for staging the immerse performances in a digital environment while allowing real-time interaction. It is the prime reason that LED walls, and immersive technology combinations are suitable for music videos, virtual conferences, series and film production, and entertainment shows. These LED walls are surely revolutionizing the production as well as events industry.
For example, it’s allowing the content creators to display their pre-rendered content through LED video walls with the integration of immersive technology, which has managed to replace the traditional green screens.
The Applications of Virtual Production in Immersive Engineering
• Commercial Events
From a virtual display platform and online promotion in retail businesses to the digital modeling and building displays in the construction industry, XR technology in virtual production is a virtual substitute for real-life through digital space technology, enhancing the immersive experience for users.
• Entertainment
When it comes to entertainment, ranging from film shooting to live radio and stage performance, everything can be achieved without even requiring the availability of actors. In simpler words, the combination of immersive display solutions, LED walls, and virtual production helps create content through remote locations while replicating the real surroundings and creating full perspective content.
• Esports
In addition to optimization of game mechanics, esports have all seen significant improvements in the detail of graphics processing. LED screens in esports produce real reflections and shadows that are hard to recreate in post-production. The virtual production of three-dimensional graphics enhances the immersive experience of the players while giving the audience a visual impact and enhancing the viewing effect.
• Education
Education can gain great benefits from virtual production in immersive technology. Virtual production breaks the limits of time and place and creates an immersive learning space by blending reality and imagination. The Virtual Human Interaction Lab at Stanford University has found that immersive learning environments have three main characteristics: simulative, cognitive, and associate. Whether it’s an immersive interactive video or an extended reality-based virtual lab, virtualization for the education sector can increase student motivation and learning effectiveness.
• Culture and Travel
It wouldn’t be wrong to say that travel has been limited for the past two years, but it doesn’t mean that cultures cannot be enhanced and portrayed. For instance, immersive technology can create culture-based content, and the users can view 360 content through HMDs. The best thing about this is that cultural understanding will be enhanced, even if the travel is restricted.
• LED Screen in Virtual Production
It is needless to say that every VFX producer is looking for an LED screen manufacturer, and that’s because the LED screen is extremely important to complete the virtual production. The high-quality LED processing screens are being utilized as a replacement for green screens, which is empowering the content creators and filmmakers to capture the CGI in-camera and live-action.
Various Types of Immersive Display Used in Virtual Production
The immersive display solutions are basically the visual displays that create higher engagement with the interactive content made on the computer. While there are different displays, VFX LED walls to remain the most common choice. It is because they can create the real-time backgrounds as well as the visual effects right on the set without needing to change the location.
One great example of LED displays is by iDisplay, the company that creates the LED displays for virtual production LED displays. In addition, we have a high-quality XR screen with ImmerSiv Pro to support the rising trend of immersive technology, and provide a richer experience in OEM and ODM.
In general, a combination of immersive technology and virtual production is taking the various industries by storm, and it’s only time that it will become the ultimate source of content creation. However, the drill produces the best VFX LED walls, and no one makes them better than iDisplay. So we at iDisplay have been around for quite a long time, and we know how to work on the LED walls to deliver the right results!
